Loyalty Program

FindYourBra will be the most important marketplace where to buy lingerie. We want to increase customer engagement through loyalty programs.We would like to collaborate with students to develop new loyalty programs.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Identifying customer actions to be rewarded and types of rewards.Recommending ways to market the program and enroll more customers.Identifying possible partnerships for more attractive offers.Bonus steps in the process would also include:Recommending ways to gamify our loyalty programs.

Product Launch Strategy

FindYourBra is the solution that allows women find the correct bra size and models in a easy fast and intuitive way in total autonomy and privacy. It's a marketplace where the user access her personal area and finds a custom selection of product based on her measurement, needs and tastes.To do so we designed, tested and patented a physical breast measuring system which allows the user to exactly measure herself in total autonomy and privacy following a easy tutorial.We believe in the importance of physical because it is easy to use and understand and the user can easy check id the fit is correct. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?3. Who are our closest competitors and how do we differentiate ourselves?4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Email Marketing Campaign

FindYourBra helps women finding the correct bra size and models. We are building a marketplace where the user will access to a personal area where finds a custom selection of product based on her measurements, needs and preferences. We need to create a email marketing campaign to attract more customers and engage the ones who submit to create a community. We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.

Customer Journey Mapping

FindYourBra wants to be the most important marketplace where to buy lingerie/underwear online. User Experience is so important when our self-esteem is at stake.Bra shopping is an intimate and delicate moment for a woman, we connect with our body, the perception we have of it.It can be a moment of excitement to find something new or a moment of possible anxiety to find the right size and style.Making the search for the bra that suits us a delightful, stress-free experience is not easy, but we have to.Every day these concepts are gaining the importance they deserve: inclusivity, privacy, customization.The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.This will involve several different steps for the students, including:Conducting background research on customer journey mapping, our products and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.