Social Media Strategy for Manufacturing Company

CONTEXTWe have existing social media channels on Facebook and LinkedIn, but we are aware that we are not fully leveraging the power of social media to generating business for the company. PROJECTWe want students to develop a comprehensive social media strategy that uses our current channels (and other recommended channels) to identify and market directly towards our target customers. What kind of copy and what kind of ads would make us more appealing to our target customers? This will involve: conducting an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating a few example useable social media and blog posts.GOALFor the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Website Redevelopment and UI/UX Project for Manufacturing Website

PROJECTWe have not updated our website in the past 5 years and feel that it needs a refresh! We would like students to audit the user experience and flow of our website to make recommendations for improvements, and design a new website based on your insights and UX best practices. We would like to have our website updated in a way that optimizes our existing content, based on our service offerings and target customers. We’d love to see what you would do with our website. Put yourself in the shoes of a user experience designer working for our company, and give this page an update . If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change?We believe this project will include:Reviewing our current website content and design.Conducting user studies to see how our customers are using the current site and to gain feedback.Designing a new website based on your insights and UX best practices.DELIVERABLEWe hope to have a refreshed website as a deliverable at the end of the project.