Search Engine Optimization for NBA Cap Tracker Website

The main goal for the project is to improve the visibility and ranking of the NBA Cap Tracker website on search engine results pages (SERPs) in order to increase organic traffic and attract more users to the platform. This will involve optimizing on-page elements, improving website speed and performance, conducting keyword research, creating high-quality content, and implementing off-page SEO strategies such as link building.

Website UI Design & Prototype

Our company would like to create a website. We are looking for innovative and fresh UI to engage users. This will involve: Conducting background research on some existing websites and applications. We are happy to provide a walkthrough and other resources to help bring them up to speed. Learning and using various software design tools. Creation of a screen by screen UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Social Media Marketing Campaign

We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’ Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.