Website Development

Ofori educates thousands of people belonging to the BIPOC community online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

YouTube Strategy for Brazily Fitness Inc.

The main goal of this project is to generate a YouTube strategy for Brazily Fitness Inc. that will help them increase visibility for their brand and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Researching and analyzing the current YouTube landscape for Brazily Fitness Inc. - Developing a comprehensive SEO strategy for the YouTube channel. - Editing videos for the YouTube channel. - Writing descriptions for the videos. - Preparing thumbnails for the videos. - Posting videos to the YouTube channel.

Social Media Strategic Engagement

The goal of this project is to increase brand exposure and visibility for Brazily Fitness Inc. on social media platforms such as TikTok, Instagram, Facebook, and LinkedIn. Additionally, the project should aim to connect with potential collaborators such as influencers and other business owners. This will involve several different steps for the students, including: - Researching the target audience of fitness instructors, gym owners/managers, and studio owners/managers. - Creating a social media strategy to increase brand exposure and visibility on the various social media platforms. - Identifying potential influencers and other business owners to collaborate with. - Developing content and campaigns to engage the target audience. - Tracking and analyzing the success of the campaigns.

Video Editing Project for Brazily Fitness Inc.

The main goal of this project is to create videos for Brazily Fitness Inc. that can be used to promote their certification program, Brazily Dance, on Instagram, YouTube, and TikTok. This will involve several different steps for the students, including: - Researching Brazily Fitness Inc. and their certification program, Brazily Dance. - Creating video content for Brazily Dance that can be used on Instagram, YouTube, and TikTok. - Editing video content to ensure it meets the standards of each platform. - Optimizing video content for each platform. - Developing a strategy for promoting Brazily Dance on each platform.