Level UP - SEO & Social Media for Wellness Startup - Winter 2023 (Phase 1)

Would you like to help create engaging well-being content that inspires, motivates and helps people live healthier and happier lives? At Anahana, we aim to inspire individuals to be proactive in taking responsibility for their physical, mental and spiritual health by offering science-based educational content and solutions on a global scale. You will be responsible for helping our marketing team to optimize our SEO strategy and social media content for channels like Pinterest. You will be helping build wellness and mental health education in various formats for different uses based on your area of expertise and interest. We are looking for new content strategies to get people excited about following and interacting with our brand through social media platforms.

Podcast Production

Since podcasts are becoming an increasingly popular content medium, our company hopes to capitalize on this by creating our own. In this project, students will collaborate with us to take advantage of trending media and create a season of our own podcast. We would like students to deliver a 5-episode podcast series based on our company’s nice to resonate with our target audience. This will involve several different steps for the students, including: Collaborating with the project manager to form a name and a theme for the podcast, and a topic for each episode. Script various components of each podcast episode such as the introduction, welcome, call to action, and outro. Create cover art for the podcast. Research and plan what will be discussed on an episode-by-episode basis. Record and edit each episode. Facilitating special guest appearances in one or more episodes.