Optimize SEO and Social Media Strategy

We have invested a little in Google adword without much success. Our team is looking for assistance to improve our SEO/SEM strategy to drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: ranking among the top 3 in the search and gain an influencer status on social media. I would like to gain more followers without having to pay for it. My ultimate goal is to have a minimum of 5,000 followers each on Facebook and Instagram by the end 2023

Website Development / Enhancement

We would like an updated website for our organization. We would like to work with students to enhance our existing website for us. Students should be prepared to: Conduct a needs analysis to determine what enhancement would be required to optimize the performance of the website. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Business Analytics and Actionable Recommendations

We are looking for student(s) to review all of the analytics (social media, google etc) in depth and provide actionable insights and recommendations. This project is ideal for students in the business analytics program, is good with numbers and possess logical and critical thinking ability.

Marketing Strategy Development

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize more/less? What budget is appropriate for advertising based on our current usage rate? What messaging should we use? This can come in the form of a report with tangible and actionable recommendations

Marketing Intern

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. Based on our goals, we are looking for the student to work on the following: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Other marketing-related tasks

Marketing & Sales Of Online Courses

iSO Design is a boutique interior design firm specializing in home appeal services to help people to love, to live and to sell. Our services includes home redesign, home staging and home organization services. We have been in business since 2016 and serve the GTA and Simcoe area. In addition to our design services, we offer 2 different courses to 2 different target audiences. One is a course for real estate agents to learn the importance of incorporating home staging as part of their marketing strategy. The 2nd course is designed for people who want to do design work for their own home but don't know where to start and what to do. This course teaches will provide them with the guidance and support so that they can feel confident in their design choices. We have been challenged with getting people to register for the program and have put some money toward advertising without much success. We would like assistance to create creative campaigns increase enrollment in the courses. Number of individual students required: (1 - 2) (Internship) OR Number of students required to work in team: (At least 2) (Course) Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Conduct market research to better understand the target audience and the communications challenge Develop strategic communication strategies to solve a business challenge or problem Develop public relations, marketing or social media campaign strategies Build creative concepts and deliver "big ideas" for integrated marketing campaigns Working with tools and programs such as <Facebook, Instagram, Twitter, Google my Business, Later (Scheduling), 17 Hats (CRM)> We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: <I would like to maximize reach of audience in order to secure a minimum of 10 enrollments for each scheduled course> This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Optimize SEO and Social Media Strategy

We have invested a little in Google adword without much success. We are active on Facebook, Instagram, Twitter and Google and most of our followers have been gained organically. Most of our business comes from networking and referrals but we recognize that having a robust online strategy is critical in driving our brand awareness to the greater audience. We have been challenged to grow followers and are looking for some assistance in this area. Number of individual students required: (1 - 2) (Internship) OR Number of students required to work in team: (At least 2) (Course) Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as <Facebook, Instagram, Twitter, Google my Business, Later (Scheduling), 17 Hats (CRM)> We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: <I would like to consistently be ranked among the top 3 in the search and gain an influencer status on social media. I would like to gain more followers without having to pay for it. My ultimate goal is to have a minimum of 5,000 followers each on Facebook and Instagram by the end 2021.> This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.