Social Media Marketing Project

The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Creating content for Instagram, TikTok, Linkedin, and Facebook. - Developing a social media strategy to reach potential customers and instructors. - Analyzing the performance of the content and adjusting the strategy accordingly. - Researching other variables that can improve the visibility of the brand. - Testing the developed strategy and making improvements based on additional data.

Social Media Strategic Engagement

The goal of this project is to increase brand exposure and visibility for Brazily Fitness Inc. on social media platforms such as TikTok, Instagram, Facebook, and LinkedIn. Additionally, the project should aim to connect with potential collaborators such as influencers and other business owners. This will involve several different steps for the students, including: - Researching the target audience of fitness instructors, gym owners/managers, and studio owners/managers. - Creating a social media strategy to increase brand exposure and visibility on the various social media platforms. - Identifying potential influencers and other business owners to collaborate with. - Developing content and campaigns to engage the target audience. - Tracking and analyzing the success of the campaigns.

Boosting Brand Awareness and Traffic Through Blog Posts

The goal of this project is to increase brand awareness, improve SEO, and increase traffic to the website for Brazily Fitness Inc. This will involve several different steps for the students, including: - Researching and analyzing current SEO practices and trends. - Writing blog posts that are SEO-friendly and engaging. - Optimizing blog posts for search engine visibility. - Creating and managing a content calendar. - Promoting blog posts on social media. - Tracking and analyzing blog post performance.

Pitch National and International Media Outlets for Brazily Fitness

The main goal for this project is to increase visibility for Brazily Fitness and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including: - Researching and identifying potential media outlets to target. - Crafting compelling pitches to send to the media outlets. - Creating content for media outlets, such as press releases, blog posts, and other materials. - Tracking and monitoring the success of the pitches.

Improve Copywriting for Brazily Fitness

The main goal of this project is to improve the copywriting on the website and sales page for Brazily Fitness using powerful sales psychology and compelling brand messaging. This will involve several different steps for the students, including: - Researching Brazily Fitness and understanding their mission, goals, and products. - Analyzing the existing website and sales page copywriting to identify areas for improvement. - Developing compelling copywriting that incorporates powerful sales psychology and brand messaging. - Testing the new copywriting and making improvements based on feedback.

Ottawa Business Outreach for Brazily Dance

The goal of this project is to create a list of local Ottawa businesses to contact to offer Brazily Dance classes for corporate/team events. Additionally, come up with an email sequence to contact them and create a pitch deck for the offer.