Content Creation for Accessible Furniture Design Startup

Capella Design is reimaging home mobility products for older and disabled adults who deserve more design-forward options. We're part of a movement to change the conversation about design for disability. In our efforts to redefine this space we need educational and empowering content for our blog, email marketing, and social media. We would like students to help us create this content. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market Researching factors affecting the quality of digital content Researching best Search Engine Optimization (SEO) practices for blog post creation Recommending changes to existing digital content and designing new blog posts, social media posts and emails Recommending and designing new digital content not already used by our company