EduTutor 2 - SEO - Marketing - Research

The scope of the project is to do research, marketing and to implement a SEO strategy to best improve our company's customer acquisition. Specifically, we have a contract with the PVNCCDSB, a catholic school board in southwest Ontario. The research will be to identify the clients and people within the board that we can contact regarding our free services. Once we identify our customers, creating a marketing strategy aimed at those clients would be an essential next step. Finally, implementing the SEO strategy would be the final step. Students will work directly with the CEO of the company on a weekly basis. By the end of the project, the research will help the company focus their marketing strategy even further and students will have an opportunity to implement some of their ideas.

Web Designer 23-24

The main goal of the project is to work with the CEO and marketing team to create various landing pages, upgrade the current website and to make sure that changes that are proposed to update the website are completed. Creating a website that is visually pleasing while informing the public of what we do is critical.

EduTutor - Blog and Research

The main purpose of the project is to look at education through the eyes of teachers, parents, students and tutors. Researching various teaching techniques and issues facing education will be critical. Once the research portion is completed, students will take the information and create blog entries for our website, EduTutor.ca.

EduTutor - Research and Online Teaching - 2

Research and Online Teaching: Students will be working directly with the CEO of the company to use their online teaching skills and determine the most effective ways to teach K-12 students online. With the pandemic, there are more software solutions to teaching online. The goal of the project is to research these new ways to teach and to put them into practice with students. By the end of the project, successful candidates will have submitted a research paper pertaining to their experiences using new online teaching methods and have first-hand experience implementing and testing these new methods.

EduTutor Website Development 23-24

Our company works with tutors, educators, students and parents across the globe. Our social venture strives to provide affordable and quality tutoring and to provide opportunities for a diverse group of tutors to find flexible work. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

EduTutor - Market Expansion Research 23-24

EduTutor is looking to expand to the United States and Western Canada. We have many students around the world but plan on exploring the West Coast. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.