Customer Acquisition and Retention Strategy Enhancement

Luno Pulse, an optimization and digital marketing agency based in Burnaby, seeks to enhance its business development strategies to effectively acquire new customers and retain existing ones. The project aims to provide learners with the opportunity to apply their knowledge of digital marketing and business development in a real-world setting. The team will analyze current customer acquisition and retention strategies, identify areas for improvement, and propose innovative solutions. This project will involve researching industry best practices, understanding customer behavior, and leveraging digital tools to optimize marketing efforts. The goal is to develop a comprehensive strategy that aligns with Luno Pulse's objectives and enhances its competitive edge in the market.