Marketing & Branding Strategy

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Market Research

We want to better understand our target market and competition so we can uniquely position ourselves within our industry. The research will include: Product - what the industry demands Companies - what the companies offer Data - what's going on with the industry, competitor analysis, pricing Where the market is and where it's going Industry size and market potential Competitive landscape Strategic positioning of our brand We will provide you with access to organizational assets that support the project. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products and services to better serve the market.