Analyzing Marketing Strategies for PLATF9RM’s Sustainability Focus
To explore and develop strategies for PLATF9RM to effectively market itself as a sustainability-focused co-working space, thereby attracting more impact-driven companies. Creating Shared Value would be the ideal key to factor in. Scope of Work : Market Positioning : Assess how PLATF9RM can position itself as a leader in sustainability within the coworking economy in Brighton & Hove. Emphasis should be placed on the economic and social pillars of sustainability, not just the environment. Identify effective marketing strategies to attract impact-driven companies. Initiatives Development : Propose new sustainability initiatives that can be implemented for members, the team, and the wider community. Evaluate the feasibility and potential impact of these initiatives; some sort of cost-benefit analysis would be very helpful. Accreditation Benefits : Investigate the benefits of obtaining sustainability-related accreditations. Provide recommendations on which accreditations could be most beneficial and the process for obtaining them; justification of how it would allow for differentiation would be essential here. Ethnographic Study : Conduct an ethnographic study to understand members' wants and needs through direct interaction and observation within the PLATF9RM spaces. Use findings to tailor sustainability initiatives and marketing strategies to meet member expectations better. Greenwashing Concerns : Ensure that all proposed strategies and initiatives are genuinely sustainable and not perceived as greenwashing. Develop a clear, transparent communication strategy to showcase genuine efforts and impacts.
Online community strategy
Challenge outline: We would like to explore the potential in the PLATF9RM community online membership to increase our resilience during future pandemic situations or market changes. By evolving the online PLATF9RM membership offering, it would increase brand awareness, potential to make us a national or global brand and provide us with warm leads when we open in new cities (e.g. Bristol, Edinburgh, Birmingham, Manchester etc). Please share marker research into successful paid online communities, and present a set of recommendations outlining ways in which PLATF9RM could develop and market this offering. Key aims/objectives: 1) What makes a good online community? 2) What paid online communities are the most successful and why? 3) What do online communities offer that provide the most value? 4) What features should we provide to an online community offering? 5) Do other companies in our industry offer similar offerings? 6) Do other industries offer online content behind a pay wall? 7) What content performs best for learning? 8) What are the different pricing options of online communities? (good example: creativeentrepreneurs.com)