AI-generated Digital Marketing Strategy - Phase II

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of re-positioning the brand as the go-to brand for natural fibers at home. We wish to work with a student who is familiar with using AI in the context of digital marketing & social media and wish to deepen and broaden their knowledge in this field. The objective of this project is to create and implement AI systems that will integrate with our sales & marketing channels and generate a comprehensive 6-months social media calendar plus efficient email marketing sequences. The social media calendar will effectively engage the target audience, promote the brand’s values and products, and drive traffic to the business's website. Phase II: The Phase II of this project will involve reviewing the comprehensive website audit made during Phase I, developing & implementing strategies to drive more traffic and improve the user experience and ultimately improve significantly the KPIs performance of the site. The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include: 1- reviewing the comprehensive website audit and identify the major technical and content-related issues of the site. 2- Developing and implementing a digital strategy to improve the various KPIs This digital strategy may include The creation and promotion of engaging content to attract and retain website visitors. Using social media platforms to drive traffic to the website. 3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.

Organizational Policy and Disclosure Documents Development for Shoo-Foo Eco Linens

The main goal for the project is to develop a series of organizational policy and disclosure documents that align with Shoo-Foo Eco Linens' mission and B-Corp obligations. This will involve creating policies and documents that reflect the company's commitment to reducing toxins in the environment and promoting eco-sustainable products. The documents should cover areas such as environmental impact, supply chain transparency, fair labor practices, and community engagement.

Boosting Shoo-Foo Eco Linens' Online Presence

Shoo-Foo Eco Linens, a company specializing in eco-friendly linen products, aims to significantly increase its website traffic and conversion rate within the next 90 days. The current challenge is to enhance the company's online visibility and attract more potential customers to the website. This project will involve reviewing a recent comprehensive website audit, and to developing & implementing strategies to drive more traffic, improve the user experience and ultimately improve significantly the KPIs performance of the site. The goal is to develop a data-driven approach to digital marketing and site performance and being able to achieve measurable improvements in website performance. Key tasks include: 1- Reviewing a recent comprehensive website audit and identify the major technical and content-related issues of the site. 2- Developing and implementing a digital strategy to improve the various KPIs: Sales Performance, Customer Behaviour, Website Performance, Marketing Performance, Operational Performance. This digital strategy may includes: Creating and promoting engaging content to attract and retain website visitors. Utilizing social media platforms to drive traffic to the website. 3-Monitoring and analyzing website KPIs analytics to measure the effectiveness of implemented strategies.

Digital Marketing Strategy: Creating a 6-months Social Media Calendar

Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We are in the process of growing our products line and re-positioning the brand as the go-to brand for natural fibers at home. We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? Are we targeting the right audience? If not, which audience should we be engaging? What social media channels should we utilize? What types of content should we share on social media channels? How should we tell Shoo-Foo's story better in order to reach and engage our audience?