Personal Style & Development Blogging for All Set Style

Our company has built an online course platform, All Set Style Academy, and with that would like to strengthen our online presence and marketing, including regular blog content. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting 600 word blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Email Marketing Campaign for All Set Style

All Set Style is building an online course academy. We hope to revamp our email marketing to attract more customers as well as engage with current clients taking courses. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and post course drip campaign emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Writing for Speaking - Webpage, Bio, Proposal

All Set Style is building a speaking webpage and is looking for writing support for the webpage and speaking proposal template as well as biography options. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful copy for web pages that can be included on our website specifically around keynote speaking. Updating copy for pages for the website. Writing a proposal template and biographies for speaking gigs. Bonus steps in the process would also include: Recommending potential upgrades to the copy that can be included in the website

Brand Identity and Graphic Design

Our company is looking to solidify our identity and create a logo. We are looking to connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We want real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo proposals that reflect who we are. Work to create a branding guide for us to reference that includes fonts and colours. Help create prototypes using Canva that can be implemented in our marketing.