"Empowering Communication: A Guide for Immigrant Families"

This project aims to create a comprehensive guide for immigrant families to facilitate effective communication during times of disability or sickness. Immigrant families often face language barriers and cultural differences that can complicate communication with healthcare providers and within their own communities. The goal is to develop a series of informative articles that provide practical advice, resources, and strategies for overcoming these challenges. The project will focus on understanding the unique needs of immigrant families, researching existing communication tools, and crafting culturally sensitive content that is accessible and easy to understand. By applying their knowledge of communication strategies and cultural awareness, learners will contribute to a valuable resource that supports immigrant families in navigating difficult situations with confidence.

Strategic Media Communication Plan for Podcast Launch

Marketing & Media International Group Inc. is looking to enhance its media presence by launching a new podcast series. The project aims to develop a comprehensive strategic communication plan that aligns with the company's PR management and media communication objectives. The learners will be tasked with planning social media content and designing a podcasting program that effectively engages the target audience. The project will involve creating a strategic communication plan, including media communication strategies and social media content planning, to ensure the successful launch and promotion of the podcast. Additionally, the team will produce a pilot episode, incorporating video production elements to enhance the podcast's reach and engagement. This project provides an opportunity for learners to apply their classroom knowledge in media communication, strategic planning, and content creation.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Online Website Design

Our company advertises thousands of products online. We hope to gain a renewed understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.