Josh Froc Consulting Inc. - Marketing Plan for Personal Development Company

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: The 5 day challenge is a life transformation, morning routine program. We currently have an amazing experience which participants are loving- it has them feeling more focused on who they want to be in the future and motivated to do it. Our business is focused on connecting people to purpose, their deepest source of intrinsic motivation. When people feel safe, and feel their needs are met, they experience powerful motivation to do amazing things. To have there needs met, people first need to get clear on what they really want. Our culture is about celebrating small wins and creating momentum. Defining success for ourselves, and balancing recovery with highly focused work. "Failure" is a learning opportunity. "Success" is not about a list of achievements. It's about deciding who we want to be, and taking steps every day to get there and enjoying the process. We're looking for students who are excited to explore who they want to be, set meaningful, exciting goals, define success for themselves and then overcome challenge after challenge to get their... all while keeping it fun. We're currently struggling with the marketing - the participant experiences are powerful, with many testimonials. How can we share this amazing experience with more people who would benefit? Ideal candidates are excited about creating social impact - making the world a better place, and becoming a better version of themselves each day... while helping us find an ethical, fun way to bring this challenge to more people. With a strong marketing plan in 2022, we know we can change many lives by connecting people with purpose, and feeling incredibly happy with the contribution they're making. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market Analysis (assess needs of market to create aligned marketing message) Create Branded Messaging Creating a sales plan Refine/Create Marketing Strategy (paid and organic, e.g ad plan, posting/live schedule) Assess current assets and create a marketing strategy to get 1000 people in a 5 day challenge Lead Generation Create sales funnel IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Sales Social Media Marketing Coordinator Community Management Coordinator Ads specialist/copywriter FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Stretch goal: complete Marketing Plan to hit $500k revenue in 2022 OR 1000 people in 5-day challenge