Market Expansion Strategy for Sol Air Eau

Sol Air Eau, a company based in Montreal, is looking to expand its market presence and improve its client relationship management. The project aims to provide a comprehensive market expansion strategy that includes identifying new commercial prospects, enhancing client relationships, and analyzing market trends. The team will conduct online research, email campaigns, and phone calls to identify and qualify new prospects. Additionally, they will assist in maintaining regular communication with existing clients and address their needs. The project will also involve attending trade shows and conferences to represent the company and establish new contacts. Finally, the team will prepare weekly and monthly reports to evaluate sales performance and suggest improvements.

Enhancing Digital Presence for Sol Air Eau

The goal of this project is to enhance the digital presence of Sol Air Eau by developing and implementing a comprehensive digital marketing and communication strategy. The project will involve creating engaging content for social media platforms, managing and interacting with followers on these platforms, and analyzing the performance of marketing campaigns using analytical tools such as Google Analytics. Additionally, the project will include drafting internal communications and newsletters, as well as supporting the organization and promotion of company events and webinars. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing and communication in a real-world setting, while also contributing to the growth and visibility of Sol Air Eau's innovative services, such as the LAB’AIR air sampling kit.

Automation and Data Analysis Project

Automation and Data Analysis Project for Sol Air Eau The main goal for the project is to improve operational efficiency and competitiveness through the automation of recurring tasks and the implementation of data analysis solutions. This will involve developing automation systems, interactive dashboards, machine learning algorithms, and detailed reports on the effectiveness of the implemented automation solutions.

Marketing and Communication Strategy for Sol Air Eau

The main goal for the project is to develop a comprehensive marketing and communication strategy for Sol Air Eau to increase brand awareness, improve customer engagement, drive traffic to the company's platforms, and strengthen credibility and trust with clients and prospects. This will involve several different steps for the students, including: - Developing multimedia content such as photos, videos, GIFs, and other visual supports for advertising campaigns and brand communication initiatives. - Creating a digital marketing strategy to promote the brand on online platforms, including social media, search engines, and websites, using content marketing, SEO, and paid advertising techniques. - Designing and executing advertising campaigns across various communication channels to reach target audiences with persuasive messages and creative materials to generate engagement and conversions. - Monitoring and analyzing the performance of marketing campaigns and communication initiatives, using analytics tools to evaluate effectiveness, identify trends and improvement opportunities, and adjust strategies accordingly.