Website Migration and E-commerce Integration Project for MVT+
The primary objective of this project is to seamlessly migrate MVT+'s existing website from WordPress to Shopify, ensuring the transition maintains all current functionalities while enhancing the platform's efficiency and user experience. Additionally, the project will focus on creating a robust e-commerce section tailored to sell therapeutic products, complete with advanced features such as an integrated customer relationship management (CRM) system, newsletter functionality, referral programs, affiliate marketing, and gift card options. This migration and expansion will equip MVT+ to effectively manage increased online traffic and sales, while providing an exemplary digital shopping experience for its customers.
Optimize MVT+'s Marketing : A Real-World Marketing Implementation Project
The primary goal of this project is to amplify MVT+'s digital presence and engage more deeply with the local community through strategic marketing.Students will collaborate with MVT+ to develop and execute a comprehensive digital marketing strategy that not only increases visibility and traffic to MVT+’s website but also strengthens the brand's connection to its core audience of young, active professionals.The project will involve tasks such as creating a content calendar, managing targeted ad campaigns on platforms such as Google Ads and social media, analyzing the effectiveness of different marketing strategies, and suggesting improvements based on data-driven insights.This will provide students with valuable, hands-on experience in real-world digital marketing, while directly contributing to MVT+'s growth and outreach objectives.
Dynamic Customer Insight and Engagement Report System
This project aims to automate customer insights by developing a robust reporting system that leverages machine learning to analyze data from 2700 clients of MVT+. Students will apply advanced data processing and visualization techniques to craft actionable strategies that enhance customer engagement, optimize marketing efforts, and boost revenue growth.Data Integration and Analysis: Compile and analyze comprehensive data on MVT+ clients, focusing on their preferences, purchase behaviors, and feedback to uncover meaningful patterns.Report Automation: Design and implement a scalable system that automatically generates detailed reports highlighting key customer insights and trends.Visualization of Data: Utilize cutting-edge visualization tools to transform complex datasets into intuitive graphical representations that facilitate easy interpretation and decision-making.Predictive Analytics: Incorporate predictive modeling to forecast future customer behaviors and retention rates, providing MVT+ with strategic marketing leverage.Iterative Enhancement: Iteratively refine the reporting system based on stakeholder feedback and additional data inputs, ensuring the tool remains adaptive and efficient.Stakeholder Presentation: Develop a compelling presentation of the system and its findings to MVT+ stakeholders, demonstrating the tool's impact on strategic decision-making and business outcomes.
Brand Identity and Graphic Design - Help MVT+ Stand Out!
The objective is to expand the visual identity of MVT+, a holistic wellness clinic that integrates street dance and hip hop into its brand ethos. This project will focus on developing a dynamic, inclusive, and culturally rich brand extension. Students will create a versatile color palette, innovative font applications, engaging imagery, and adaptable design patterns that reflect the clinic’s community-focused values. The project aims to not just appeal to our existing customers but also to attract new demographics by emphasizing accessibility, community, and sustainable practices in all visual elements.