Market Research and Competitive Analysis for One Life Counselling & Coaching

One Life Counselling & Coaching is looking to gain a deeper understanding of the market landscape to enhance their strategic positioning. The project involves conducting in-depth market research to uncover current trends, competitive dynamics, and consumer behavior within the counselling industry. The goal is to identify growth opportunities, emerging threats, and market gaps that the business can put to use. Additionally, the project aims to develop detailed marketing strategies to enhance brand visibility, engage target audiences, and drive sales. This includes identifying key pain points in current marketing efforts, exploring new marketing channels, and designing targeted campaigns to address these issues. Key tasks include: - Conducting comprehensive market research and analysis. - Identifying and analyzing competitors' strengths and weaknesses. - Assessing consumer behavior and preferences. - Developing actionable marketing strategies based on research findings.