Online Delivery Platform Management for Szechuan Sweet Mango
The main goal for the project is to effectively manage all online delivery platforms for Szechuan Sweet Mango, including updating item prices and photos, launching marketing campaigns, and updating the online ordering website. This will involve several different steps for the learners, including:- Understanding the current online delivery platforms and their functionalities.- Updating item prices and photos on all platforms.- Creating and launching marketing campaigns to promote the online delivery services.- Collaborating with the web development team to update the online ordering website and ensure a seamless user experience.
Branding Design for Szechuan Sweet Mango
The main goal for the project is to create a cohesive and modern branding design for Szechuan Sweet Mango that can be used across the website, social media platforms, and other marketing materials. The design should reflect the family-owned and operated nature of the restaurant while also incorporating modern and innovative elements to appeal to a wider audience.This will involve several different steps for the learners, including:- Researching the history and values of Szechuan Sweet Mango to understand the brand identity.- Creating a new logo and color palette that represents the restaurant's traditional roots and modern aspirations.- Designing templates for social media posts, website banners, and other digital marketing materials.- Developing a style guide that outlines the proper usage of the new branding elements.
Google Business Suite Profile Optimization
The main goal for the project is to clean up and optimize the Google Business Suite profile for Szechuan Sweet Mango. This includes handling reviews, updating information, and improving SEO to enhance the online presence and visibility of the restaurant.
Social Media Content Project
The main goal of this project is to create engaging social media content for Szechuan Sweet Mango, a family-owned and operated restaurant located in the heart of Edmonton. This content should be modern and innovative, and should help to expand the company's presence in the market.
Website UI / UX Design Optimization
Our company would like to explore re-designing our current website with one that is optimized for all major browsers and be mobile-friendlyWe would like a group of students to design a new prototype web application based off of our current website’s functionality.This will involve:Conducting background research on our existing web application for the product.Creating a QR Code for the website.Identifying key areas of our current website and what areas of focus might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile-friendlyBonus steps in the process would also include:Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our family-owned restaurant has been in operation for over 25 years in the greater Edmonton area. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.
Millennial Marketing Communications Plan
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We want to expand our customer base to millennials with this marketing plan For this project, you will need to:Understand our brand and mission.Conduct research on our users, stakeholders, and competitors.Analyze our competitive landscape.Identify trends and opportunities in our target market.
Social Media Marketing for Szechuan Sweet Mango
The main goal for the project is to develop and implement a social media marketing strategy for Szechuan Sweet Mango to increase brand awareness, drive customer engagement, and ultimately boost restaurant sales. This will involve several different steps for the students, including:- Conducting a social media audit to assess the current online presence of Szechuan Sweet Mango.- Developing a comprehensive social media marketing plan tailored to the restaurant industry and the target audience.- Creating engaging and visually appealing content for various social media platforms such as Facebook, Instagram, and Twitter.- Implementing the social media marketing plan and monitoring performance through analytics and insights.- Collaborating with the restaurant team to organize promotions, events, and campaigns through social media.
Customer Base Expansion Research
We want to better understand ways to expand our customer base as well as retain our current customer base so we can acquire new customers and stay relevant.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brand
Bookkeeping for 2021-2022 Audit
We want you to bookkeep for our previous fiscal year with Sage 50. You will be trained for 2 days and will have access to our Sales Manager for information and we will provide all current sales collateral for review. You will also be provided high-level data and confidential business account statements.
Analyzing Sales Trends
We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.Our business will use data retrieved from this report to make informed decisions for our sales strategy in the future.
Website UI / UX Design Optimization
Our company would like to explore re-designing our current website with one that is optimized for all major browsers and be mobile-friendlyWe would like a group of students to design a new prototype web application based off of our current website’s functionality.This will involve:Conducting background research on our existing web application for the product.Creating a QR Code for the website.Identifying key areas of our current website and what areas of focus might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen-by-screen UX / UI prototype of a web application which can be used on all major browsers and be mobile-friendlyBonus steps in the process would also include:Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Brand Identity and Graphic Design
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand through our website and social media. This would include identifying areas of improvement, graphic design, and developing a plan for better promotion and brand awareness.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our family-owned restaurant has been in operation for over 25 years in the greater Edmonton area. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.
Social Media Management
The goal of this project is to create a comprehensive social media strategy for Szechuan Sweet Mango, a family-owned and operated restaurant located in the heart of Edmonton. This strategy should include creating content, managing accounts, and engaging with customers.
Social Media Manager for Szechuan Sweet Mango
The main goal for the project is to develop and implement a social media strategy to increase brand awareness, engage with customers, and drive traffic to the restaurant. This will involve several different steps for the students, including:- Conducting a social media audit to assess the current online presence of Szechuan Sweet Mango.- Developing a content calendar with engaging and relevant posts for various social media platforms.- Creating and implementing social media advertising campaigns to promote the restaurant.- Monitoring and responding to customer comments and messages on social media.- Analyzing social media metrics to track the effectiveness of the strategy and make adjustments as needed.
Social Media Management
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our family-owned restaurant has been in operation for over 25 years in the greater Edmonton area. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.
Brand Identity and Graphic Design
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand through our website and social media. This would include identifying areas of improvement, graphic design, and developing a plan for better promotion and brand awareness.
Reduce Employee Turnover
Recently we have seen a decrease in the life cycle of our employees. Previously, individuals progressed through one or more roles within the organization over 2-5 years before leaving and moving onto new organizations. This has significantly decreased and we are unable to pinpoint what the exact reason for this might be. With employee turnover at an all-time high, we are finding that this to be expensive for our organization from a hiring standpoint, but also from a cultural/moral standpoint. Your goal is to find out how to increase our employee lifecycle and find the optimal way to hire employees, and what to look for in our employees to allow us to have a longer employee lifecycle.