Marketing Plan

Our magazine and three industry trade shows are extremely successful but since the averag age of our readership (a purposefully targeted community) is 60, it is hard to get the traction we would like on our very cool website. It is also hard to get the manufacturers, who are our advertisers, to regularly populate their pages on our site or to dialogue with their potential customers through our site. Therefore, we'd like them to focus on what else we could do to build participation online and/OR what other avenues they think we might explore to enhance our position in the industry and increase our revenue. Students will provide a 10+ page report summarizing their findings and their actionable recommendations.