Email Marketing Campaign for Magda Wellness

The main goal of the project is to email leads and secure consultations for MW's wellness services using the company's existing CRM. This will involve several steps for the team, including: Familiarizing themselves with the company's existing CRM system and understanding its capabilities and limitations. Identifying and segmenting leads for emailing based on specific criteria provided by the company. Developing an email template that effectively communicates MW's holistic wellness services and convinces leads to book a consultation. Using the CRM to track and manage the progress of leads, consultations, and bookings. Providing regular reports to the company on the outcomes of the emailing efforts and the number of successful consultations secured.

Cold calling and Booking Appointments for Magda wellness

The main goal of the project is to cold-call leads and secure consultations for Magda Wellness services using the company's existing CRM. This will involve several steps for the team, including: Familiarizing themselves with the company's existing CRM system and understanding its capabilities and limitations. Identifying and segmenting leads for cold calling based on specific criteria provided by the company. Developing a cold calling script that effectively communicates MW's holistic wellness services and convinces leads to book a consultation. Using the CRM to track and manage the progress of leads, consultations, and bookings. Providing regular reports to the company on the outcomes of the cold-calling efforts and the number of successful consultations secured.

Social Media Marketing Campaign

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility. We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers. This will involve several different steps for the students, including: Conducting background research on disabilities and methods of evaluating accessibility. Reaching out to customers and scheduling interviews. Familiarizing themselves with the test tasks that should be administered. Conducting accessibility tests remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests. Bonus steps in the process would also include: Recommending website improvements based on findings.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this