Social Media Strategy and Visual Content Development

The project aims to enhance Practice PPE Exams' social media presence and visual content strategy for 2025. The primary goal are Improve our social media strategy for 2025 Create visual consistency across our courses, website and messaging Allow our clients use our courses through a newly developed app.

Digital Marketing Strategy and Content Creation for Practice PPE Exams

Practice PPE Exams is seeking to enhance its digital presence and engagement with its target audience. The project aims to develop a comprehensive digital marketing strategy that leverages social media platforms to increase brand awareness and engagement. Students will analyze current digital marketing trends and apply classroom knowledge to create a cohesive content plan. The project will involve managing social media campaigns, creating multimedia content, and drafting press releases to support branding initiatives. The goal is to effectively communicate Practice PPE Exams' value proposition and engage potential customers through strategic digital marketing efforts. This project provides an opportunity for students to apply their skills in strategic communications, content production, and digital marketing.

Revitalizing the Engineering Newsletter

Practice PPE Exams seeks to enhance the impact and engagement of its monthly engineering newsletter, which currently reaches over 15,000 readers. The goal is to transform the newsletter into a more meaningful and engaging communication tool that resonates with its audience. The project involves reimagining the content, the giveaways, the design, and structure of the newsletter to better align with reader interests and industry trends. Additionally, the revamped newsletter should be versatile enough to generate 4-6 engaging social media posts per edition, thereby extending its reach and impact. The project will require a thorough analysis of current newsletter performance, audience preferences, and best practices in digital communication. Learners will apply their knowledge of marketing, communication, and design to create a prototype of the new newsletter format and the social media posts it will generate.

Graphic Design for Engineering Course and Z-Fold Brochure

The project's primary goals are to: Enhance our client's learning experience by implementing graphic enhancements to the course and some marketing material. Boost visual consistency across all course and marketing materials by editing AI images that have weird-looking eyes, fingers, etc. Create a new z-fold marketing brochure, which will be printed and distributed to engage our target audience.