Goodman Lantern's expansion into the Chinese market
Goodman Lantern (GL) has been expanding its client base globally, mainly in English speaking countries. Although, more recently we have experienced an increase in demand for our services from Chinese companies, primarily those that are publicly traded. Our core service offering is content writing, such as articles, whitepapers, blogs, and eBooks, for marketing purposes e.g lead generation, brand building, thought leadership etc As a company, we operate entirely online, and most of our clients find us through search engines, such as Google. That said, the market is different in China, where Google is prohibited, and we are keen to explore what online mediums Chinese (mainly publicly traded) companies use to discover UK/US-based companies like ourselves and how we can leverage those platforms to initiate more conversations / business opportunities that may result in a sale.