Optimizing Pricing Strategies for Enhanced Product Margins

Ofori seeks to enhance its pricing strategies to maximize product margins while aligning with its long-term growth strategy in both wholesale and direct-to-consumer markets. The project involves analyzing the Cost of Goods Sold (COGS) to ensure that pricing structures are optimized for profitability. Learners will apply their knowledge of financial analysis and strategic pricing to evaluate current pricing models and propose adjustments. The project aims to provide insights into how pricing can be leveraged to support Ofori's growth objectives. By focusing on both wholesale and retail pricing, learners will gain a comprehensive understanding of market dynamics and pricing strategies. This project offers a practical application of classroom concepts in a real-world business context.

Email Marketing Campaign

Ofori hopes to revamp our email marketing to attract more customers. We want to work with students to design a new email marketing campaign for Ofori. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Summit Speaker and VIP Page Development

Ofori is hosting a summit featuring a series of 21 speaker interviews and requires additional web pages to enhance the existing website. The goal is to create an engaging opt-in page for the summit, along with individual speaker pages that highlight each speaker's profile and interview details. Additionally, VIP pages need to be developed to provide exclusive content and access for premium attendees. This project offers learners the opportunity to apply their web development and design skills, focusing on user experience and interface design. The project will involve creating visually appealing and functional pages that align with the existing website's design and branding, ensuring a seamless user experience for summit participants.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on: Conducting research to understand purchase decisions and needs for potential customers. Defining customer segments that we could target. Brainstorming potential product ideas. (1 for each focus topic) Developing marketing messaging and sales strategy for the new product. We hope this new product will increase revenue and grow our customer lifetime value.