B2C Strategic Marketing
Timeline
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January 18, 2020Experience start
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January 14, 2020Group agreement
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January 18, 2020Initial meeting with the industry partner
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February 15, 2020Rough draft
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March 14, 2020Recommendations
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March 24, 2020Plan completion
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April 20, 2020Experience end
Timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
Attendance, expectations and overall respect in a contract, signed by the group and the instructor
-
January 18, 2020Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 15, 2020Rough draft
Students will seek approval on primary research approach and research questions
-
March 14, 2020Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
March 24, 2020Plan completion
Plan completion and submitted to INSTRUCTOR for review
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April 9, 2020Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
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April 14, 2020Presentations videoed
Video presentations complete. Projects and presentations submitted
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April 20, 2020Experience end
Experience scope
Categories
Market research Marketing strategySkills
digital marketing creative thinking marketing research marketing strategy brandingStudent-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. This will include market segmentation, social media analysis and a competitive analysis.
Students
At the completion of this project, your organization will receive:
- A full marketing plan and presentation.
- Analysis of all four marketing mix elements; product, price, distribution and promotion.
- Apply market segmentation techniques to identify target market opportunities
- Apply research techniques to solve problems and guide marketing decisions
- Primary and secondary competitive analysis
- Creative and actionable recommendations based on a clear, well-defined goal.
Project timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
-
January 18, 2020Initial meeting with the industry partner
-
February 15, 2020Rough draft
-
March 14, 2020Recommendations
-
March 24, 2020Plan completion
-
April 20, 2020Experience end
Timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
Attendance, expectations and overall respect in a contract, signed by the group and the instructor
-
January 18, 2020Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 15, 2020Rough draft
Students will seek approval on primary research approach and research questions
-
March 14, 2020Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
March 24, 2020Plan completion
Plan completion and submitted to INSTRUCTOR for review
-
April 9, 2020Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
-
April 14, 2020Presentations videoed
Video presentations complete. Projects and presentations submitted
-
April 20, 2020Experience end
Project Examples
Requirements
Starting this January, a group student-consultants (usually 5-6 students per team) will spend 200 hours building an effective marketing plan for your organization.
Based on their research and analysis, groups will create a plan that fulfills the objective defined by your organization, under the guidance of their instructor.
The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).
Potential scopes for this project can include, but are not limited to:
- Promoting a new product/service launch.
- Improving online communications.
- Creating a competitive analysis
- Increasing market share/brand awareness .
- Improving customer segmentation for consumer driven branding.
- Identifying new market segments and opportunities.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Must be available to attend final presentations remotely
Be available and have someone dedicated to answering questions and be present through either Zoom meetings and/or email.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to present to the students on current issues/current state/goals/Q+A period a few days prior to the assignment start
Timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
-
January 18, 2020Initial meeting with the industry partner
-
February 15, 2020Rough draft
-
March 14, 2020Recommendations
-
March 24, 2020Plan completion
-
April 20, 2020Experience end
Timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
Attendance, expectations and overall respect in a contract, signed by the group and the instructor
-
January 18, 2020Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 15, 2020Rough draft
Students will seek approval on primary research approach and research questions
-
March 14, 2020Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
March 24, 2020Plan completion
Plan completion and submitted to INSTRUCTOR for review
-
April 9, 2020Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
-
April 14, 2020Presentations videoed
Video presentations complete. Projects and presentations submitted
-
April 20, 2020Experience end