Digital Marketing: Social Media Short-Term Project

MRKT623
Closed
University Canada West
Vancouver, British Columbia, Canada
Faculty
(9)
6
Timeline
  • April 12, 2021
    Experience start
  • March 17, 2021
    Delivery of Recommendations
  • May 16, 2021
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any
Any industries
Categories
Market research
Skills
digital marketing marketing strategy
Student goals and capabilities

Students will be working in groups of 4 to 6 and will apply their knowledge in digital marketing to helping your organization to understand your social media presence.

Students
Graduate
Any level
27 students
Project
10 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Based on your companyโ€™s profile (including Facebook Page), students will:

  1. Define your audience.
  2. Analyze your potential audience using Facebook Insights.
  3. Do the analysis of the potential Facebook / Instagram influencers for your company.
  4. Provide a short (two-three pages) report.
Project timeline
  • April 12, 2021
    Experience start
  • March 17, 2021
    Delivery of Recommendations
  • May 16, 2021
    Experience end
Project Examples

In this one week project, students will focus on your social media (please, see the details below)

Companies must answer the following questions to submit a match request to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.