Marketing Promotion Project (MRKT 625)


Timeline
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October 22, 2022Experience start
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December 11, 2022Experience end
Experience scope
Categories
Communications Market research Marketing strategySkills
digital marketing marketing strategy data analysisThis semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organisation seize a marketing opportunity, develop a promotion plan, or solve a current marketing communication challenge. The students will use marketing research (secondary), strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Students
Students will submit a 10-15 page report including their secondary research, analysis, insights, and recommendations.
Students will also submit a presentation summarising their key findings and recommendations to share with your employees.
5-10 minute presentation of key findings and recommendations.
Project timeline
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October 22, 2022Experience start
-
December 11, 2022Experience end
Project Examples
Requirements
The Promotion Plan should outline the promotion strategy and tactics for your company, including all or some of the following sections:
- Industry/Company Review
- Product Review/Buyer Analysis
- Competitive Review
- Segmentation, Targeting, and Positioning
- Communications Objectives & Budget
- Creative Strategy
- IMC Program Element Mix
- Specific Media Objectives/Mix
- Evaluation Program
Final Report and Presentation to Client
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 22, 2022Experience start
-
December 11, 2022Experience end