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Marketing Promotion Project (MRKT 625)

MRKT 625
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Anja-Lina Wamser
Anja-Lina Wamser
Educator
(4)
6
Timeline
  • October 22, 2022
    Experience start
  • December 11, 2022
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing marketing strategy data analysis
Student goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organisation seize a marketing opportunity, develop a promotion plan, or solve a current marketing communication challenge. The students will use marketing research (secondary), strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students

Students
Graduate
Any level
30 students
Project
20 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10-15 page report including their secondary research, analysis, insights, and recommendations.

Students will also submit a presentation summarising their key findings and recommendations to share with your employees.

5-10 minute presentation of key findings and recommendations.

Project timeline
  • October 22, 2022
    Experience start
  • December 11, 2022
    Experience end

Project Examples

Requirements

The Promotion Plan should outline the promotion strategy and tactics for your company, including all or some of the following sections:

  1. Industry/Company Review
  2. Product Review/Buyer Analysis
  3. Competitive Review
  4. Segmentation, Targeting, and Positioning
  5. Communications Objectives & Budget
  6. Creative Strategy
  7. IMC Program Element Mix
  8. Specific Media Objectives/Mix
  9. Evaluation Program

Final Report and Presentation to Client

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week).

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Available to attend the studentsโ€™ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)