This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organisation seize a marketing opportunity, develop a promotion plan, or solve a current marketing communication challenge. The students will use marketing research (secondary), strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students will submit a 10-15 page report including their secondary research, analysis, insights, and recommendations.

Students will also submit a presentation summarising their key findings and recommendations to share with your employees.

5-10 minute presentation of key findings and recommendations.