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Entrepreneurship (Fall-01 2021)

BUSI641
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Alexander Sakharov
Faculty
(9)
6
Timeline
  • October 11, 2021
    Experience start
  • October 19, 2021
    Introduction: Project Scope Meeting
  • December 6, 2021
    Final Presentation
  • December 20, 2021
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Startup, Social Enterprise, Small to medium enterprise, Family-Owned, Incubator
Any industries
Categories
Market research Product or service launch Marketing strategy
Skills
competitive analysis business consulting business strategy marketing strategy research
Student goals and capabilities

Are you a startup company that needs help with strategic development, customer discovery, or ideas for the next steps? Startup organizations have a unique set of risks and advantages, which informed business owners know how to leverage; staying lean and nimble is key in achieving startup success.

In this project, students working in teams will apply their knowledge of lean startup methodologies and business strategy to recommend strategic changes that will accelerate your organizational growth and reactivity.

Students
Graduate
Any level
25 students
Project
15 hours per student
Students self-assign
Teams of 3
Expected outcomes and deliverables

Final deliverables include:

  • A 15-minute presentation on recommendations focused on the defined topic.
Project timeline
  • October 11, 2021
    Experience start
  • October 19, 2021
    Introduction: Project Scope Meeting
  • December 6, 2021
    Final Presentation
  • December 20, 2021
    Experience end
Project Examples

Based on a mix of internal factors such as your products and services, operational practices, budget, and business goals, and external factors such as the state of the industry, student teams will provide you with an analysis of your current situation, competitive positioning, or product development cycle and recommend changes to optimize your business strategy.

Examples include, but are not limited to:

  • Analyzing your product development cycle including learning processes, customer discovery, hypothesis testing, and other internal processes to suggest improvements.
  • Analyzing the competitive environment in your industry.
  • Creating a Business Model Canvas for an existing or potential business and outlining strategic changes to your organization’s value proposition.
  • Optimizing business processes and strategies.
Linked templates
Lean Startup Business Strategy Development View all
Companies must answer the following questions to submit a match request to this experience:

Be able to attend a weekly/bi-weekly office hour with the students (15-25 min per team, 4-8 teams in total)

Provide the opportunity for the on-time feedback

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.