Marketing Management - Summer 2024
MRKT621
Closed
Vancouver, British Columbia, Canada
Timeline
-
July 8, 2024Experience start
-
September 16, 2024Experience end
Experience
4/3 project matches
Dates set by experience
Preferred companies
Canada
Startup, Family-Owned, Non profit, Small to medium enterprise, Social Enterprise
Any industries
Experience scope
Categories
Advertising Customer segmentation Product or service launch Sales strategy Marketing strategySkills
strategic marketing marketing management master of business administration (mba) marketing research marketing researchThis semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Students
Students
Post-graduate
Any level
40 students
Project
20 hours per student
Students self-assign
Teams of 6
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
-
July 8, 2024Experience start
-
September 16, 2024Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Q1 - Checkbox
Q2 - Checkbox
Q3 - Checkbox
Q4 - Checkbox
Q5 - Checkbox
Q6 - Checkbox
Timeline
-
July 8, 2024Experience start
-
September 16, 2024Experience end