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Marketing Management- MRKT 621-Spring-34

MRKT 621 (BOC-Spring-34)
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vahideh Baradaran
Vahideh Baradaran
Faculty
(7)
7
Timeline
  • April 24, 2022
    Experience start
  • June 20, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any, Small to medium enterprise
Any industries

Experience scope

Categories
Market research Sales strategy Marketing strategy
Skills
digital marketing sales & marketing marketing strategy
Student goals and capabilities

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students

Students
Post-graduate
Any level
30 students
Project
20 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • April 24, 2022
    Experience start
  • June 20, 2022
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.