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Marketing Management Project (MRKT 621)

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Anja-Lina Wamser
Anja-Lina Wamser
Educator
(4)
6
Timeline
  • April 25, 2022
    Experience start
  • April 26, 2022
    Project Scope Meeting
  • May 10, 2022
    Q&A: Interview with the Company
  • May 21, 2022
    Proposal and approved Outline
  • June 20, 2022
    Experience end
Experience
3/2 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any
Any industries

Experience scope

Categories
Customer segmentation Social media marketing Communications Market research Competitive analysis
Skills
marketing management marketing research strategic marketing marketing research
Student goals and capabilities

This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students

Students
Graduate
Any level
54 students
Project
20 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10-page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

15 minute presentation of key findings and recommendations.

Project timeline
  • April 25, 2022
    Experience start
  • April 26, 2022
    Project Scope Meeting
  • May 10, 2022
    Q&A: Interview with the Company
  • May 21, 2022
    Proposal and approved Outline
  • June 20, 2022
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organisation's budget and current marketing strategy.

Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).

Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.

Developing an integrated online/offline communication strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter.)

Attend a kickoff class meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Be available to attend the studentsโ€™ marketing plan presentation during the final week of the course as well as to provide feedback to the instructor and students.

You are a Canadian (local) company.

Be available for a quick (online) meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Your company has legally been operating for more than six months.

Provide a dedicated contact who, is available to answer weekly emails or phone calls for the duration of the project (about once a week) to address students' questions.