Riipen Level UP 🚀
Riipen Level UP 🚀
Log in Sign up

Buyer (Consumer) Behaviour - Strategic Marketing Plan

MARK 3215
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
David Keighron
Professor
(19)
6
Timeline
  • October 31, 2020
    Experience start
  • October 5, 2020
    Initial introduction meeting
  • December 4, 2020
    Experience end
Experience
5/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Student goals and capabilities

A group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.

Students

Students
Undergraduate
Any level
35 students
Project
200 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Your organization will receive the following deliverables:

  • Weekly progress reports from student groups to make sure their clear channels communication from you, the client and student group.
  • A Strategic Report outlining all areas where your organization can implement consumer behaviour principles to improve your market potential.
  • Potential Mock-ups (Branding and messaging).
  • Video Presentation that can be used to present to other members of your team.
Project timeline
  • October 31, 2020
    Experience start
  • October 5, 2020
    Initial introduction meeting
  • December 4, 2020
    Experience end

Project Examples

Requirements

Starting mid-September, a group of four to five 3rd year Undergraduate marketing student-consultants will spend up to 200 hours over the course of the semester developing a strategic marketing report and presentation on how your organization can adapt your marketing strategy to implement the core buyer behaviour principles to improve engagement and maximize market potential.

Student-consultants will research, analyze, and provide actionable recommendations that can be applied to a particular product(s) and the organizations marketing strategy.

The project scope will include, but it is not limited to:

  • Examining the organizations current marketing strategy.
  • Analyzing market potential through observing target markets.
  • Applying consumer behaviour theories and principals to improve the market potential.
  • Provide recommendations and mock-ups.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox