Riipen | Marketing Management

Marketing Management - Fall 2023

MRKT621

Closed

University Canada West

Vancouver, British Columbia, Canada

Manish Bhatia

Educator

(2)

Timeline

September 25, 2023

Experience start
November 17, 2023

Project Scope Meeting
December 8, 2023

Experience end

Experience

2/2 project matches

Dates set by experience

Preferred companies

Canada

Any company type

Any industries

Experience scope

Skills

strategic marketing marketing management master of business administration (mba) marketing research marketing research

Student goals and capabilities

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students

Post-graduate

Any level

34 students

Project

20 hours per student

Students self-assign

Teams of 6

Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline

September 25, 2023

Experience start
November 17, 2023

Project Scope Meeting
December 8, 2023

Experience end

Project Examples

Requirements

Marketing research, Sales & marketing, Business strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q1 - Checkbox

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students. *

Q2 - Checkbox

Provide a secondary contact who will be available to the students if the primary contact is unresponsive. *

Q3 - Checkbox

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter) *

Q4 - Checkbox

Respond to student and educator inquiries/emails/messages within 2-3 business days. *

Q5 - Checkbox

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team) (first or second week) *

Q6 - Checkbox

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. *

Timeline

September 25, 2023

Experience start
November 17, 2023

Project Scope Meeting
December 8, 2023

Experience end

Marketing Management - Fall 2023

Timeline

Experience scope

Categories

Skills

Students

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: