Master's Marketing Plan Creation & Implementation
Timeline
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December 16, 2022Experience start
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January 14, 2023Project Scope Meeting
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February 4, 2023Monthly Check in
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March 4, 2023Monthly Check in
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April 1, 2023Monthly Check in
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May 6, 2023Monthly check in
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August 5, 2023Experience end
Timeline
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December 16, 2022Experience start
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January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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February 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
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March 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 1, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
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May 6, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
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June 3, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
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July 1, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
August 5, 2023Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
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August 5, 2023Experience end
Experience scope
Categories
Communications Product or service launch Marketing strategy MediaSkills
digital marketing competitive analysis communications marketing strategy researchMaster's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization.
They will work with you to complete a comprehensive business analysis and strategic plan in the January - April 2023 term.
In the May - August term we will work with you to implement the plan in the marketplace
Students
Final project deliverables include:
- A 50-slide marketing plan proposal.
- Three months of proposal implementation.
Project timeline
-
December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
-
February 4, 2023Monthly Check in
-
March 4, 2023Monthly Check in
-
April 1, 2023Monthly Check in
-
May 6, 2023Monthly check in
-
August 5, 2023Experience end
Timeline
-
December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 1, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
May 6, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
June 3, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 1, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
August 5, 2023Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
August 5, 2023Experience end
Project Examples
Requirements
Starting this January, Master's-level student-consultant teams of 5 or 6, will spend approximately 180 hours per team, per semester to develop and implement a strategic marketing plan that takes advantage of a current business opportunity you have identified for your firm
Based on the information that you provide, your goals, and student-consultants' marketing research and expertise, they will propose a strategic marketing plan the achieve your desired outcomes. This takes place from January - April
Upon your acceptance of their proposal, they will spend the May -early August period, implementing the plan.
Project examples include, but are not limited to:
- Evaluate your website against your objectives, make recommendations, and implement their recommendations to create a more compelling website.
- Analyze the effectiveness of your existing social media strategy and devise recommendations that they will subsequently implement.
- Identify a new customer segment for your market offering, develop a strategy to target this segment, and implement this strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
-
February 4, 2023Monthly Check in
-
March 4, 2023Monthly Check in
-
April 1, 2023Monthly Check in
-
May 6, 2023Monthly check in
-
August 5, 2023Experience end
Timeline
-
December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 1, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
May 6, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
June 3, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 1, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
August 5, 2023Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
August 5, 2023Experience end