Beginning in September, students in groups of 4-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities might include but are not limited to:

• Applying strategic thinking as a framework to analyze and diagnose an organizational problem for a tourism business with a clear understanding of the internal and external environments;
• Conducting relevant research and use theoretical concepts to evaluate tourism management situations using experience-based judgment and critical thinking to make effective decisions;
• Depending upon your specific organizational problem, conducting research and applying appropriate tools and frameworks to solve problems in the areas of leadership, communication, finance, technology, marketing and sales, operations and human resources;
• Applying the fundamentals of sustainability to tourism management decisions;
• Evaluating, selecting and using appropriate and effective strategies to work with, lead and manage diverse individuals and groups, leveraging team members’ strengths, mitigating weaknesses, and overcoming team dynamic challenges in a professional manner;
• Analyzing and assessing tourism management situations in order to demonstrate appropriate professional appearance, attitudes and behaviours.