Marketing Communications Consultancy
Timeline
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August 20, 2018Experience start
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August 28, 2018Project Scope Meeting - Client Briefing
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December 4, 2018Final Presentation
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December 4, 2018Experience end
Timeline
-
August 20, 2018Experience start
-
August 28, 2018Project Scope Meeting - Client Briefing
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
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December 4, 2018Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
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December 4, 2018Experience end
Experience scope
Categories
Communications Marketing strategySkills
advertising public relations marketing research target audience definition media planA class of student-consultants will work in groups to develop an integrated marketing communications plan for your organization.
Students
Each student-consultant group will submit a complete Campaign Plan Book including, but not limited to the following:
- Executive Summary.
- Situation Analysis (Secondary Research).
- Problems and Opportunities (SWOT).
- Primary Research (qualitative and quantitative).
- Creative Recommendations.
- Media Plan (social media, online advertising, offline marketing, etc.).
- Public Relations Plan.
- Administrative Implementation Section.
- Evaluation Section.
- Limitations.
- Bibliography.
- Appendix (All documents used in the development of the campaign).
- Brief Student Bio (one paragraph on each team member with photo).
Project timeline
-
August 20, 2018Experience start
-
August 28, 2018Project Scope Meeting - Client Briefing
-
December 4, 2018Final Presentation
-
December 4, 2018Experience end
Timeline
-
August 20, 2018Experience start
-
August 28, 2018Project Scope Meeting - Client Briefing
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
December 4, 2018Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
December 4, 2018Experience end
Project Examples
Requirements
Starting this August, a full class of student-consultants working in groups of 5-6 will spend up to 540 cumulative hours researching, analyzing, and creating a tailored communications plan for your organization.
Based on your guidance, the plan will help you overcome a specific challenge or opportunity your organization is facing.
This project will assist your organization in communicating and engaging with Millennials and Gen Z. It will be especially effective if you are planning to introduce a new product/service or you are re-branding/positioning.
Areas of focus for this project will include, but are not limited to:
- Primary/secondary market research.
- Campaign creative theme and brief.
- Media planning (social media, online advertising, offline marketing, etc.).
- Public relations strategy.
- Administrative/implementation strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address studentโs questions or provide additional information.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Client brief can be done via SKYPE but final in-class presentation to the client must be attended IN-PERSON by the client
Share branding guide and other creative assets.
Be available to answer questions after first briefing.
Timeline
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August 20, 2018Experience start
-
August 28, 2018Project Scope Meeting - Client Briefing
-
December 4, 2018Final Presentation
-
December 4, 2018Experience end
Timeline
-
August 20, 2018Experience start
-
August 28, 2018Project Scope Meeting - Client Briefing
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
December 4, 2018Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
December 4, 2018Experience end