Retail/Channel Marketing Strategy Challenge
Timeline
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February 20, 2021Experience start
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January 19, 2021Initial meeting with the industry partner
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February 20, 2021Group agreement
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March 10, 2021Rough draft
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April 1, 2021Recommendations
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April 10, 2021Presentations ready, final plan resubmitted
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April 25, 2021Experience end
Timeline
-
February 20, 2021Experience start
-
January 19, 2021Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 20, 2021Group agreement
Attendance, expectations and overall respect in a contract, signed by the group.
-
March 10, 2021Rough draft
A rough draft of the research completed, the objectives, and the overall layout.
-
April 1, 2021Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
April 10, 2021Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
-
April 11, 2021Plan completion
Plan completion and submitted to INSTRUCTOR for review
-
April 16, 2021Presentations videoed
Video presentations complete. Projects and presentations submitted
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April 25, 2021Experience end
Experience scope
Categories
Market research Marketing strategySkills
competitive analysis business strategy marketing strategy data analysis researchStudent-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.
Students
1. A detailed written report that summarizes the challenge, recommended solutions, and action plan.
The video presentation has been cancelled due to the overall workload of online classes.
Project timeline
-
February 20, 2021Experience start
-
January 19, 2021Initial meeting with the industry partner
-
February 20, 2021Group agreement
-
March 10, 2021Rough draft
-
April 1, 2021Recommendations
-
April 10, 2021Presentations ready, final plan resubmitted
-
April 25, 2021Experience end
Timeline
-
February 20, 2021Experience start
-
January 19, 2021Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 20, 2021Group agreement
Attendance, expectations and overall respect in a contract, signed by the group.
-
March 10, 2021Rough draft
A rough draft of the research completed, the objectives, and the overall layout.
-
April 1, 2021Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
April 10, 2021Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
-
April 11, 2021Plan completion
Plan completion and submitted to INSTRUCTOR for review
-
April 16, 2021Presentations videoed
Video presentations complete. Projects and presentations submitted
-
April 25, 2021Experience end
Project Examples
Requirements
Based on their in-depth research and analysis, the student-consultants will identify future opportunities for the retailer and recommend specific strategic actions, including an implementation plan.
Area of Focus:
Students will focus on both retailing, including analyses of: the retailing concept, the competitive environment, your customer, the consumer decision making process, your marketing strategy, value chain/distribution channel, your customer relationships, your current strategic plan, your retail trading area, and your merchandising strategy. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to present to the students on current issues/current state/goals/Q+A period a few days prior to the assignment start
Be available and have someone dedicated to answering questions and be present through either Zoom meetings and/or email.
Timeline
-
February 20, 2021Experience start
-
January 19, 2021Initial meeting with the industry partner
-
February 20, 2021Group agreement
-
March 10, 2021Rough draft
-
April 1, 2021Recommendations
-
April 10, 2021Presentations ready, final plan resubmitted
-
April 25, 2021Experience end
Timeline
-
February 20, 2021Experience start
-
January 19, 2021Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 20, 2021Group agreement
Attendance, expectations and overall respect in a contract, signed by the group.
-
March 10, 2021Rough draft
A rough draft of the research completed, the objectives, and the overall layout.
-
April 1, 2021Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
April 10, 2021Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
-
April 11, 2021Plan completion
Plan completion and submitted to INSTRUCTOR for review
-
April 16, 2021Presentations videoed
Video presentations complete. Projects and presentations submitted
-
April 25, 2021Experience end