Ad Campaign
Timeline
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January 12, 2021Experience start
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January 13, 2021Project Scope Meeting
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April 8, 2021Students to present strategies
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April 8, 2021Experience end
Timeline
-
January 12, 2021Experience start
-
January 13, 2021Project Scope Meeting
Meeting between faculty and client to determine scope. There would be minimal client-student contact throughout the semester - briefing and final presentations only.
-
April 8, 2021Students to present strategies
Students will share a video summary + a brief written summary of their findings and strategies.
-
April 8, 2021Experience end
Experience scope
Categories
Marketing strategySkills
digital marketing marketing strategy researchThis is a course for students in the business stream of our advertising program. They are future Account Managers, Strategic Planners, Project Managers and Media Planners/Buyers.
We would have 6-7 teams of students who could do some research and come up with communication strategies. They are capable of putting together social posts, but they are not Art Directors or Copy Writers, so they would not produce any advertising materials.
Students
Ideally all of the examples provided above.
Project timeline
-
January 12, 2021Experience start
-
January 13, 2021Project Scope Meeting
-
April 8, 2021Students to present strategies
-
April 8, 2021Experience end
Timeline
-
January 12, 2021Experience start
-
January 13, 2021Project Scope Meeting
Meeting between faculty and client to determine scope. There would be minimal client-student contact throughout the semester - briefing and final presentations only.
-
April 8, 2021Students to present strategies
Students will share a video summary + a brief written summary of their findings and strategies.
-
April 8, 2021Experience end
Project Examples
Requirements
- Target Market Research
- Category and Consumer Insights
- Strategic direction for the brand
- Channel recommendations
- Social & PR recommendations (but not execution).
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
January 12, 2021Experience start
-
January 13, 2021Project Scope Meeting
-
April 8, 2021Students to present strategies
-
April 8, 2021Experience end
Timeline
-
January 12, 2021Experience start
-
January 13, 2021Project Scope Meeting
Meeting between faculty and client to determine scope. There would be minimal client-student contact throughout the semester - briefing and final presentations only.
-
April 8, 2021Students to present strategies
Students will share a video summary + a brief written summary of their findings and strategies.
-
April 8, 2021Experience end