Marketing Management (Winter 2025)
Timeline
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January 27, 2025Experience start
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February 17, 2025Project Proposal
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March 24, 2025Final presentation and report
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March 24, 2025Experience end
Timeline
-
January 27, 2025Experience start
-
February 17, 2025Project Proposal
The students will submit the project proposal. The company should assess the opportunities and challenges of the ideas suggested by the students and provide their approval no later than two business days after the proposal has been received.
-
March 24, 2025Final presentation and report
The final presentation and report will be delivered to the company on the week of March 17 or March 24.
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March 24, 2025Experience end
Experience scope
Categories
Advertising Customer segmentation Digital marketing Marketing analytics Marketing strategySkills
strategy presentation analysisThis semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Students
Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.
At the end of the project timeline, students will present their key findings and recommendations in a 15-minute presentation (in class or online).
Project timeline
-
January 27, 2025Experience start
-
February 17, 2025Project Proposal
-
March 24, 2025Final presentation and report
-
March 24, 2025Experience end
Timeline
-
January 27, 2025Experience start
-
February 17, 2025Project Proposal
The students will submit the project proposal. The company should assess the opportunities and challenges of the ideas suggested by the students and provide their approval no later than two business days after the proposal has been received.
-
March 24, 2025Final presentation and report
The final presentation and report will be delivered to the company on the week of March 17 or March 24.
-
March 24, 2025Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy.
This project is fully based on the 4Ps approach (Product, Price, Place, and Promotion). Each team will work on the Promotion part and another of their and the company's choice (product, place, or price).
Please consider that the project has a strategic (not tactical) approach. It means that the teams won't be working on very specific elements (such as writing a blog, creating a graphic or context ad, etc.)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 27, 2025Experience start
-
February 17, 2025Project Proposal
-
March 24, 2025Final presentation and report
-
March 24, 2025Experience end
Timeline
-
January 27, 2025Experience start
-
February 17, 2025Project Proposal
The students will submit the project proposal. The company should assess the opportunities and challenges of the ideas suggested by the students and provide their approval no later than two business days after the proposal has been received.
-
March 24, 2025Final presentation and report
The final presentation and report will be delivered to the company on the week of March 17 or March 24.
-
March 24, 2025Experience end