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International Marketing Plan

MRKT-627
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei He / Him
Full time faculty
(8)
6
Timeline
  • January 22, 2025
    Experience start
  • March 27, 2025
    Experience end
Experience
1/8 project matches
Dates set by experience
Preferred companies
Canada
Startup, Family-Owned, Large enterprise, Non profit, Small to medium enterprise
Agriculture, Consumer goods & services, Cosmetics & beauty, Defense & security, Advanced manufacturing
Categories
Customer segmentation Marketing analytics Data analysis Marketing strategy
Skills
marketing research data analysis sales advertisement finance
Student goals and capabilities

Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following.

  • Mission and vision (based on the business owner's or executives' provision).
  • Situational and environmental analysis.
  • Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
  • Integrated Marketing Communication (IMC) plan.
  • Marketing plan performance evaluation matrix.


Students
Post-graduate
Intermediate, Advanced levels
30 students
Project
30 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables
  • Gaining knowledge about the company's marketing status and issues on hand.
  • Clarifying international marketing goals and expantion (SMART).
  • Setting up strategies and plans to reach those goals.
  • And creating metric systems for measuring the achievements upon set goals in different time periods.
  • The rest would be negotiable.


Project timeline
  • January 22, 2025
    Experience start
  • March 27, 2025
    Experience end
Project Examples
  • Research
  • Market Intelligence
  • Data analysis
  • International marketing strategy setting
  • International marketing plan setting
Companies must answer the following questions to submit a match request to this experience:

What are company industry, history, type, and mission, vision, and core values?

What are your key objectives of initiating this marketing plan?

How cooperative are the senior managers? And can you hold at least 5 meetings with teams?

Are you looking for talented staff to employ in marketing, sales, and business development? If so how many people?

If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?