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Integrated Marketing Communications Consultancy

MMC 4410
Closed
Florida International University
Florida International University
Miami, Florida, United States
Grizelle De Los Reyes
Professor
(3)
5
Timeline
  • August 20, 2017
    Experience start
  • September 4, 2017
    Project Scope Meeting
  • December 1, 2017
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
All types
All types

Experience scope

Categories
Communications
Skills
creative work media planning public relations planning strategic communications
Student goals and capabilities

Develop a marketing communications plan for your organization - receive a plan book with creative and Stategic recommendations details inside.

Students

Students
Undergraduate
Any level
24 students
Project
90 hours per student
Students self-assign
Teams of 24
Expected outcomes and deliverables

A complete campaign plan book containing (1 per 4-5 person team):




Project timeline
  • August 20, 2017
    Experience start
  • September 4, 2017
    Project Scope Meeting
  • December 1, 2017
    Experience end

Project Examples

Requirements

In groups of 5-6, marketing communications students will spend 90+ hours to researching, analyzing and creating a tailored communications plan addressing a specific challenge or opportunity your organization is facing. With your guidance, areas of focus for this project will include but are not limited to;


  • primary/secondary market research,
  • campaign creative theme and brief,
  • media planning (social media, online advertising, offline marketing, etc.),
  • public relations strategy, and
  • administrative/implementation strategy.


This project could be a good fit if you're looking to better communicate and engage to Millennials and Gen Z, you're thinking of introducing a new product/service, or you're interested in re-branding/positioning, etc.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Client brief can be done via SKYPE but final presentation to the client to be in classroom

Share branding guide and other creative assets

Be available to answer questions after first briefing