In groups of 5-6, marketing communications students will spend 90+ hours to researching, analyzing and creating a tailored communications plan addressing a specific challenge or opportunity your organization is facing. With your guidance, areas of focus for this project will include but are not limited to;

• primary/secondary market research,
• campaign creative theme and brief,
• media planning (social media, online advertising, offline marketing, etc.),
• public relations strategy, and
• administrative/implementation strategy.

This project could be a good fit if you're looking to better communicate and engage to Millennials and Gen Z, you're thinking of introducing a new product/service, or you're interested in re-branding/positioning, etc.