Integrated Marketing Communications
Timeline
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February 16, 2021Experience start
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February 25, 2021Client Check In
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March 14, 2021IMC Plan Draft
-
April 5, 2021Client Update
-
April 20, 2021Experience end
Timeline
-
February 16, 2021Experience start
-
February 25, 2021Client Check In
Online meeting to connect clients and students and set up the project for success.
-
March 14, 2021IMC Plan Draft
A document draft outlining research and thinking for the plan.
-
April 5, 2021Client Update
An update of where things are at since the draft and the progress students have made.
-
April 20, 2021Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategy business strategyStudent-consultant from Southern Alberta Institute of Technology (SAIT) will work in teams to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.
Students
1) Creative brief
2) Complete report on findings
3) Mock-ups of traditional and digital forms of promotions
Project timeline
-
February 16, 2021Experience start
-
February 25, 2021Client Check In
-
March 14, 2021IMC Plan Draft
-
April 5, 2021Client Update
-
April 20, 2021Experience end
Timeline
-
February 16, 2021Experience start
-
February 25, 2021Client Check In
Online meeting to connect clients and students and set up the project for success.
-
March 14, 2021IMC Plan Draft
A document draft outlining research and thinking for the plan.
-
April 5, 2021Client Update
An update of where things are at since the draft and the progress students have made.
-
April 20, 2021Experience end
Project Examples
Requirements
In groups of 4-5, students will spend approx. 30 hours to complete internal and external research for their client in developing a promotional marketing strategic plan for things like:
- Rebranding
- Increase brand awareness
- New product launch
- Expansion to new target markets of segments
- Event promotion
- Volunteer recruitment
- Or any other promotion-related challenge.
Students will work with clients to develop an innovative campaign that will be graded, but final work will become the IP of the client.
Please note students will not be doing the work (ie: not managing your social media or building your website) but they will provide recommendations (including mock-ups) on how to best solve your challenge.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
February 16, 2021Experience start
-
February 25, 2021Client Check In
-
March 14, 2021IMC Plan Draft
-
April 5, 2021Client Update
-
April 20, 2021Experience end
Timeline
-
February 16, 2021Experience start
-
February 25, 2021Client Check In
Online meeting to connect clients and students and set up the project for success.
-
March 14, 2021IMC Plan Draft
A document draft outlining research and thinking for the plan.
-
April 5, 2021Client Update
An update of where things are at since the draft and the progress students have made.
-
April 20, 2021Experience end