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Marketing Management

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mehdi Akhgari
Mehdi Akhgari
Full-time Faculty
(19)
6
Timeline
  • January 21, 2022
    Experience start
  • January 29, 2022
    Project Scope Meeting
  • February 5, 2022
    Q&A: Interview with the company
  • February 19, 2022
    Proposal and approved outline
  • March 21, 2022
    Experience end
Experience
7/6 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy
Student goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students

Students
Graduate
Any level
180 students
Project
20 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

15 minute presentation of key findings and recommendations.

Project timeline
  • January 21, 2022
    Experience start
  • January 29, 2022
    Project Scope Meeting
  • February 5, 2022
    Q&A: Interview with the company
  • February 19, 2022
    Proposal and approved outline
  • March 21, 2022
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

If your company has legally operating more than six months?

If you are a Canadian company?

Available to attend the studentsโ€™ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team)