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Economics - Company Business Plan

ENGR 2400
Closed
Thompson Rivers University (TRU)
Thompson Rivers University (TRU)
Kamloops, British Columbia, Canada
Catherine Tatarniuk
Assistant Teaching Professor
3
Timeline
  • February 5, 2023
    Experience start
  • February 9, 2023
    Project Scope Meeting
  • April 2, 2023
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Market research Project management Market expansion Product or service launch Sales strategy
Skills
competitive analysis sales & marketing business consulting business strategy marketing strategy
Student goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Thompson Rivers University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students are second year undergraduates.

Students in this program are able to write a business plan specific to the needs of the organization.

Students

Students
Undergraduate
Any level
20 students
Project
10 hours per student
Students self-assign
Teams of 3
Expected outcomes and deliverables

This Business Plan is worth 15% of the final course grade, and students work in groups of 3 or 4. The final Business Plan is about 10-12 pages. The time commitment is about 10-12 hours per student. If the Business Plan is likely to be a bit longer with a larger time commitment, it can be increased to 20% of the course grade ( approximately 15 pages long, and 15 hours of time per student).

Project timeline
  • February 5, 2023
    Experience start
  • February 9, 2023
    Project Scope Meeting
  • April 2, 2023
    Experience end

Project Examples

Requirements

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Developing a Business Plan for a variety of different business types
  • Product services and market needs, company’s human resource capabilities, and competitive advantages of the company
  • Market Analysis/Future Outlook: describe the company’s industry and analyze its growth plans. It will include discussion on market demand (especially the target market), future trends (expected changes in demand), and market share.
  • Management and Organization - business structure
  • Funding Requirements
  • Sales and Marketing - target marketing and increasing market share

If possible, we would like to work with companies involved in Engineering or IT, however, this is not a mandatory requirement.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.