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Digital Marketing Plan

BMKT 369
Closed
Capilano University
Capilano University
Vancouver, British Columbia, Canada
David Kuch
Instructor, School of Business
(1)
3
Timeline
  • January 6, 2019
    Experience start
  • January 27, 2019
    Project Scope Meeting
  • March 3, 2019
    Midway Check In
  • April 14, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any company type
Non-profit, philanthropic & civil society, Food & beverage, Apparel & fashion, Telecommunications, Automotive, Trade & international business

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
online advertising competitive analysis sales strategy social and digital marketing strategy data analysis and interpretation in relationship to proper execution of the marketing mix
Student goals and capabilities

A group of student-researchers will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market. The focus is on creating a digital marketing plan and to assess all social media practices being used and provide recommendations based on their findings.

Students

Students
Undergraduate
Any level
35 students
Project
45 hours per student
Students self-assign
Teams of 4
Expected outcomes and deliverables

Final deliverables from each group include:

  • A 15-minute presentation
  • A 10-page (minimum) report on research, findings, and data-driven recommendations related to digital marketing
Project timeline
  • January 6, 2019
    Experience start
  • January 27, 2019
    Project Scope Meeting
  • March 3, 2019
    Midway Check In
  • April 14, 2019
    Experience end

Project Examples

Requirements

In early January 2019, approximately 7-9 teams of 4 student-researchers will dedicate over 700 collective hours studying and analyzing your organization and your competitors' brands.

Based on their findings, groups will provide data-driven recommendations on opportunities and challenges to your brand, social media practices, etc. The teams will compete against one another to produce and present the 'best' digital marketing plan for your organization.

The students will conduct a full digital marketing plan, which will help you answer and identify the following:

  • What defines your organization's brand strategy, specifically within the digital world.
  • The core proposition of your social media plan and brand.
  • The current outlook of your brand and digital marketing practices.
  • Strategic and tactical recommendations necessary to grow your brand (SEO, PPC, analytics, social media, webinars, advertising, etc.).

These findings and recommendations will assist you with making strategic plans with your digital marketing initiative while preventing costly and ineffective marketing and sales decisions.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.