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Strategic Market Expansion Research and Plan

BUS 200
Closed
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Kristin Matheson
Lecturer
1
Timeline
  • September 23, 2020
    Experience start
  • October 29, 2020
    Mid Project Check In (Date TBD)
  • December 9, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Market research Product or service launch Marketing strategy
Skills
competitive analysis business consulting business strategy marketing strategy international business
Student goals and capabilities

Groups of 5 students will work with your growing organization to assess its potential for growth and expansion in to a new market (within the same region or internationally). Students will research the new market and will present you their findings with recommendations to develop and implement a successful business expansion strategy. Students are able to conduct this analysis for companies of all sizes ranging from small startups to large multinational organizations as long as the organization is hoping to expand in to a new market.

Students

Students
Undergraduate
Any level
75 students
Project
25 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

The students will be submitting a report and presentation outlining the recommendations for moving into a new market and conducting business in the new region.

Project timeline
  • September 23, 2020
    Experience start
  • October 29, 2020
    Mid Project Check In (Date TBD)
  • December 9, 2020
    Experience end

Project Examples

Requirements

The students are capable of addressing any of (or all of) the following areas:

  • Make a plan for expansion based on your company's motives for entering into a new market, including an assessment of your current business model and scalability.
  • Select and recommend a suggested market to expand into, and complete a competitor analysis.
  • Utilized a selection of the following models to analyze the external environment: SWOT , Porter's 5 Forces, PESTEL.
  • Identify target markets by completing a market segment analysis, and associated market research.
  • Develop a market entry strategy for the recommended new market.
  • Develop a marketing plan related to the expansion strategy and key recommendations.
  • Outline management strategies and identify potential barriers as well as risk mitigation tactics.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be able to provide high level data to students related to the organization's current operations (org chart, sales / financials, customer data, etc.).

Be available to speak with the class virtually once at the beginning of the semester to provide an overview of the company and motivations, and answer any questions.

Be available for a quick phone call with the instructor to initiate the relationship and confirm the project scope and fit with the course.