Riipen | Digital Experience Design & Thinking

Digital Experience Design & Thinking

COMP 3201

Closed

Durham College

Oshawa, Ontario, Canada

Jonathan Carrigan

Professor

Timeline

November 5, 2020

Experience start
November 13, 2020

Project Scope Meeting
December 11, 2020

Experience end

Experience

1/1 project matches

Dates set by experience

Preferred companies

Anywhere

Any

Any industries

Experience scope

Skills

digital marketing sales & marketing business strategy marketing strategy research

Student goals and capabilities

This course teaches the fundamentals of digital experience design (UXD) and testing. Students will apply best practice techniques learned in the course to evaluate the effectiveness of marketing websites and apps against defined business objectives. Key topics covered include, human-centred user experience (UX) design, cross-channel UX, information architecture (IA), digital product design, and techniques for evaluating the marketing effectiveness of interactive systems.

Students

Diploma

Any level

40 students

Project

20 hours per student

Students self-assign

Teams of 3

Expected outcomes and deliverables

Students will conduct a detailed assessment of existing digital assets (e.g. website/app) against defined business objectives.
Students will provide a detailed report and oral presentation of findings and recommendations.

Project timeline

November 5, 2020

Experience start
November 13, 2020

Project Scope Meeting
December 11, 2020

Experience end

Project Examples

Requirements

Website/app overall user experience assessment and design
Website/app task flow assessment and design
Website/app navigation assessment and design
Customer personal development and experience journey mapping

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q - Checkbox

Be available for a single session where student groups will present their findings and recommendations. Approximately 3 hours (Zoom conference call). A detailed written report will also be provided.

Q - Checkbox

Be available for a short project kick-off with students (Zoom conference call with the class) to introduce the company and project goals. Approximately 30 minutes.

Q - Checkbox

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Approximately 30 minutes.

Q - Checkbox

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions. All communications will go through the professor once per week via email.

Timeline

November 5, 2020

Experience start
November 13, 2020

Project Scope Meeting
December 11, 2020

Experience end

Digital Experience Design & Thinking

Timeline

Experience scope

Categories

Skills

Students

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: