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Marketing Promotion

MRKT 625
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mehdi Akhgari
Mehdi Akhgari
Full-time Faculty
(19)
6
Timeline
  • April 20, 2021
    Experience start
  • April 28, 2021
    Project Scope Meeting
  • May 15, 2021
    Q&A: Interview with the company
  • May 22, 2021
    Proposal and approved outline
  • July 3, 2021
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy
Skills
digital marketing marketing strategy data analysis
Student goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a promotion plan, or solve a current marketing communication challenge.The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students
Graduate
Any level
30 students
Project
15 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10-15 page report including their secondary research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

15 minute presentation of key findings and recommendations.

Project timeline
  • April 20, 2021
    Experience start
  • April 28, 2021
    Project Scope Meeting
  • May 15, 2021
    Q&A: Interview with the company
  • May 22, 2021
    Proposal and approved outline
  • July 3, 2021
    Experience end
Project Examples

ThePromotion Plan should outline the promotion strategy and tactics for your company, including all or some of the following sections:

Industry/Company Review
Product Review/Buyer Analysis
Competitive Review
Segmentation, Targeting, and Positioning
Communications Objectives & Budget Request
Creative Strategy Statement/Source Determination
IMC Program Element Mix
Specific Media Objectives/Mix
Evaluation Program

Presentation to Client
Final Report

Companies must answer the following questions to submit a match request to this experience:

Available to attend the studentsโ€™ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week).