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Marketing strategy and plan

MRKT-621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Oskooei
Daniel Oskooei He / Him
Full time faculty
(8)
6
Timeline
  • October 9, 2023
    Experience start
  • October 23, 2023
    Marketing proposal
  • November 30, 2023
    Marketing strategy and plan submission
  • December 17, 2023
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Canada
Sole proprietorship, Startup, Large enterprise, Non profit, Small to medium enterprise
Business & management, Business services, Consumer goods & services, Defense & security
Categories
Customer segmentation Marketing analytics Market expansion Product or service launch Marketing strategy
Skills
research market intelligence data analysis strategy setting strategic marketing plan setting
Student goals and capabilities

Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.

  • Mission and vision (based on business owner or executives provision).
  • Situational and environmental analysis.
  • Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
  • Marketing plan performance evaluation matrix.


Students
Post-graduate
Any level
65 students
Project
25 hours per student
Level UP Teams assign students to projects
Teams of 6
Up to 4 team(s) or 7 student(s) per project.
Expected outcomes and deliverables
  • Gaining knowledge about the company's marketing status and issues on hand.
  • Clarifying marketing goals (SMART).
  • Setting up strategies and plans to reach those goals.
  • And creating metric systems for measuring the achievements upon set goals in different time periods.
  • The rest would negotiable.
Project timeline
  • October 9, 2023
    Experience start
  • October 23, 2023
    Marketing proposal
  • November 30, 2023
    Marketing strategy and plan submission
  • December 17, 2023
    Experience end
Project Examples
  • Gathering internal and external data from the company and its industry and marketing.
  • Analyzing the data and converting that to insights.
  • Identifying the current status of company marketing.
  • Setting up marketing strategy.
  • Providing marketing plans and methods to evaluate the outcomes.
  • The above will take place through students collaboration with your teams.


Companies must answer the following questions to submit a match request to this experience:

When company has been founded?

What is the type of company?

What is the industry?

How cooperative are the senior managers?

If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?